Today’s guest blog is written by Fi Case and Barbara Bishop who are the founders of Zeamu music. They realised that whilst pre-school and primary children loved listening to pop music there wasn’t any that really resonated and was relevant to them lyrically and set about plugging the gap. They have also kindly agreed to giveaway 10 copies of the Zeamu music CD. Scroll down to find out how to get your hands on a copy.
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Pop music for kids – is there a demand?
Music can be such a powerful way to connect with people. With most adult pop music, 
children are only getting half the experience i.e. they’re getting the music without necessarily understanding the words, as more often than not, they are not relevant to them. There isn’t any pop music that really connects lyrically with young children.
With children’s TV, they cater for different ages. From CBeebies, kids then progress to CBBC and Nick Jnr. Children might watch Masterchef or Eastenders with their parents but they are more likely drawn to channels specifically for them as that is what resonates best with them and what they enjoy most. The same applies with books. When kids are tiny they look at picture books. As they grow up and learn to read, books become available to them that suit not only their age group and ability to read, but also that are relevant and written specifically for them.
So with music, why is it that we have the Tweenies and The Wiggles for pre-schoolers and then we have mainstream pop? What about the Inbetweenies (4-10)? Those kids are discovering their own music taste and who may want to listen to music of their own.
We wondered if there was a demand for pop music written especially for younger kids; dealing with topics that affect them but with the mainstream pop sound they’re beginning to get into around the age of 4 or 5. So we set up Zeamu Music as an independent record company that produces music specifically for pre-school and primary children.
We worked with a group of amazing musicians and producers who were all really excited about this brief – to create some truly original, mainstream, style pop music that wasn’t patronising and covered topics that were relevant to younger kids. Our producers have also worked with a wide variety of mainstream artists so are used to creating very highly produced pop music.
The biggest challenge we now have is that when you say ‘kids pop music’ to adults they automatically assume it won’t be any good! The response once they have listened to the album has been fantastic! And as for the kids – we have tested it with hundreds of children and carried out workshops in schools. And they love it too!
Children will always listen to music and to try and stop them listening to mainstream pop would be both counterproductive and unrealistic. We created Zeamu Music to try to offer some more relevant music that can sit alongside what kids want to listen to today. The hope is that it hits the production values that kids have come to expect but provides content that enables them to truly engage with the music.
Together with the Zeamu characters that we have designed and made music videos for, the Zeamu world of music is one that kids can really enjoy, own and have fun with.
Find out more at www.zeamumusic.com The album is available to buy on the website or from iTunes.
You can also listen to previews of the tunes on the website and there are some lovely free print outs and colour-in activities there too.
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![Zeamu music CD]()
Win….win….win
Zeamu music are giving away 10 copies of their music CD to ten lucky winners. To enter this competition simply add your comment to this blog post and we will pick out ten lucky winners from all comments received by January 31st. Usual Netmums terms and conditions apply.
